Two old ladies were smoking outside their nursing home when it started to rain. One of them immediately pulled out a condom, snipped off the end, rolled it over her cigarette and continued to smoke. (Don’t ask me about the logistics: let’s just say it wasn’t really a cigarette but a cigar, or maybe a fat roll of medicinal herbs). “This way it doesn’t get wet,” she says coolly between puffs. Her friend, impressed by this jugaad, asks where she can get her own, and is informed that any drugstore will have it. So when the rain abates, the little old lady pops down to the nearest local one and asks for a box of condoms. The pharmacist is embarrassed (again, don’t ask me why – maybe this story is set in Chennai), but tries to be professional. He asks her which brand she prefers. “Anything will do,” she shrugs. “As long as it fits a Camel.”
I came across this joke on the same day that an Indian condom company announced its new pickle-flavoured launch, and so I laughed extra hard (that pun was so unintentional that I’m going to keep it). At first, I thought “For the Parantha and Achaar lovers!” was just too bad a tagline to be real, and refused to believe this product could exist. After all, a global competitor had punked us a year ago by announcing an eggplant-flavoured one, which turned out to be a publicity stunt to spark more discussions about safer sex. Then I remembered that the less easily impressed you are, the more difficult it is to get laid. Clearly, I wasn’t their target market.
In fact, a little research told me that betelnut-flavoured condoms were supposed to be made available to the Indian market ten years ago, developed specifically after taste tests with Mumbai sex workers, who preferred it to common ones like chocolate, banana and strawberry. I can imagine why – wouldn’t you rather have some paan in your mouth than some random man’s peen? I also learned that in addition to the usual ice cream flavours, bacon, durian, and even garlic condoms have been manufactured around the world. (Don’t worry, there are mint ones too). And sure, you could say they’re all more likely to be party favours or novelty items, but I guarantee you that in the heat of the moment, many people have been glad to have some latex lying around. (PSA: Flavoured condoms are meant only for oral sex, and may cause allergies if used otherwise).
Then there’s everything from cannabis flavours (not to be confused with cannabis lube, which can actually get you high), a limited edition caipirinha one that was sold at the 2014 World Cup in Brazil, and even vegan liquorice ones. Manforce, the company behind the achaar one, already has the synthetic tastes, or at least scents, of jasmine, butterscotch and banana (also known as the original eggplant emoji) in its range.
So is Manforce going to, erm, withdraw instead and claim the pickle condoms are just a conversation-starter campaign? Or are things going to get ooruga-smic (yes, I had to go there, and I’m not sorry!)?
An edited version appeared in The New Indian Express on August 10th 2017. “The Venus Flytrap” appears on Thursdays in Chennai’s City Express supplement.